Marketing Through Social Media on the Grow

Marketing art seems to be a different animal for many.  Art though is easier than some intangibles though.  As always the “experience” should be high on the list of how you market your unique pieces or art.  We are in a challenging economic time some say.  I still say I refuse to participate, however, the times are unique and it brings s opportunity.  In a recent article from marketer Jane Lee Johnson, it was brought up that continued marketing now can pay huge dividends later, “Those who continue to market through economic downturns are far more likely to benefit than those who cut their marketing budgets too much during troubled times. Think about it – the best time to gain visibility with your prospects is when your competition is cutting back. And because so many are cutting back, your messages have more opportunities to get through.”

Common sense and altruism still rule and maybe even more so.  People are embracing authenticity, transparency and simplicity.  Duh.  Why would one ever move away from that to start with?  I dunno but many have and it has caused most of us to turn a deaf ear to anything from a sales and marketing perspective.  Our BS detectors are on high alert.  Good.  It gives small regional artists the opportunity to capture more clients for the mailing list.  

We are tired of the pundits on high draggin’ the whole system down. As a result, “we are increasingly shutting out “marketing” and “news sources” and turning to our friends and families – our smaller, more intimate and immediate circles of influence – and appreciating them more, sharing information with them, and (likely as a result) bs’ing less” (Janet Lee Johnson, November 25, 2008) 

If you agree with this it means that social media marketing is even more important.  More and more people are exploring the opportunity to use social means as a marketing method.  People trust people they know and interact with. Generally people will ask family, friends, followers for input and advice when researching just about anything.  It again does create a huge opportunity to blast your brand like never before…and targeted.  So just as Janet Lee Johnson suggests it is time to:

Listen more than we speak
Offer expert service more than braggadocio
Engage rather than cajole
And show rather than tell…

Rethink everything.  Be real.  Until next time, Live, Love and Laugh.

 

 


Leave a Reply