Art Marketing Buzz

There are a ton of things we can do that will build our brand.  Outlined below are a few basics that should be a given but truly are not that common.

1-Thank-you cards.  Yep, I know very boring.  But the bottom line is very few people do this.   Think for just a minute when was the last time you were sent a thank-you card for a purchase? So I have found the best way to do this is to send a thank-you about a week after you deliver your product or service. Handwritten is best.

Then a few days later follow up with a phone call.  Yep old fashioned talk-on-the phone communication. Thank-your client again and ask if everything arrived in good order (if you had to ship it).  If you hand delivered your masterpiece for a local or regional client ask if they are still happy with the placement of their piece.

A month after that follow up with another courtesy call making sure everything is ok and that there are no quality challenges.

These follow up touches are not a pitch fest to pimp your product or backend sales.  Do that through your regular content driven ezine, newsletter or blog.

Finally make sure you use permission base marketing to keep your client informed of upcoming projects and work in progress.

2-Elevator speech.  I have harped on this before as is it critical yet few people take advantage of this simple process.  When you have the opportunity to meet new people, a well thought out 30 second speech can speak volumes in presenting yourself as an artist.   Even in the professional high end sales ranks it amazes me how few people actually do this. So, write it, edit it, finalize it, practice it and present it.

Until next time.

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