Art Marketing Buzz

Great Marketing is everywhere. This was sent to me from my parents.  They know I am a marketing geek and are always on the lookout for cool copy or attention grabbing ads. 

This has got to be one of the best singles ads ever printed. It is reported to have been listed in the Atlanta Journal.   

SINGLE BLACK FEMALE seeks male companionship, ethnicity unimportant. I’m a very good girl who LOVES to play. I love long walks in the woods, riding in your pickup truck, hunting, camping and fishing trips, cozy winter nights lying by the fire. Candlelight dinners will have me eating out of your hand.. I’ll be at the front door when you get home from work, wearing only what nature gave me. Call  (404) 875-6420  and ask for Daisy, I’ll be waiting. ….. 
  
  
Please scroll down . . ..   

Puppy example of great copywriting and Self promotion

Not only is this funny, at least to my warped sense of humor, it truly is good copy. Lets break it down.  The copy was written specifically for the target market of that puppy. Think about it. We have a lab so, the market for a lab would be a male who likes outdoor activity. Hunting especially as labs are well known for their abilities in the field. 

The other important note here is the play towards an emotive response. In the ole case of features and benefits I am always harping on selling the benefits right?  Selling features will only work on a very small percentage of people. (hint-if you have a guy sporting black horn-rim glasses, white socks and black tennis shoes, a pocket protector with color-coded pencils lined up in order of heighth, and a NASA badge on come to your gallery….you MIGHT decide to sell on features).

The feature of this pup may look like this (made up of course). Sir Isac Runs A Lot is a pedigreed pooch from a long line of show winners.  His ancent bloodlines allow stellar 100 point confirmation by harsh judges.  100’s of Best in Show and Best of Breed in his family. Blah blah blah. You get the idea.

The benefits on the other hand are what the writer chose to tell us. They are the things that make us FEEL. Right brain, emotional. 

Now if I can just figure out how to write an ad for my art that would work in the singles section.

Tim