Art Marketing Buzz

I love the presentation of a piece that is gallery wrapped. Wraps may not be the proper scenario in many cases but…for taking things on the road for street fairs and other venues like that, I think they are great.

Some of the great  things about gallery wraps for me as an artist are;

1-They save me money when I am putting together a show. High quality framing is expensive.

2-They save me time, time in production, packing and unpacking.

3-I can easily protect my paintings. Custom made boxes are very inexpensive and I dont have to worry about glass.

4-A nicely wrapped canvas presents a “neutral” piece and keeps the focus on my work.

Obviously there are some challenges as well. I can hear the moans, groans and gnashing of teeth. You really have to cater your presentation to the location and the show. I am not thinking that a show made up of 50,000 dollar pieces, and hosted in an Antebellum home would be the proper place for a gallery wrap. On the other hand a high end show in a contemporary home a gallery wrap will work great.

Another thing to point out is that you don’t have the opportunity to make a back-end sell on a nice frame. If you have developed or want to develop a nice back-end income framing is one way to do it. I personally work with a professional framer for my clients. I know I leave some money on the table doing that but…I don’t like to frame, I would rather paint.

So for my work, most of the time a gallery wrap is good for an initial presentation. Even if you don’t want to use wraps for your large upper end pieces you might consider using them for smaller less expensive pieces or even for a print series.

So if you are interested in a very cool inexpensive way to wrap your images, check out Hahnemuhle Fine Art. They have been a favorite of mine for the high-end paper for some time. This new system for putting together canvas wraps is awesome.

Here is a video from Hahnemuhle’s PR office. This original video didn’t have sound. Kari from PR informed me a new video will be out in September.

You can get this wrap system from your local art supplie shop or you can contact Hahnemuhle Fine Art directly for the nearest vendor.

A new virtual magazine publication has just been released. Master Painter John Derry and myself have started Digital Paint Magazine. The online publication is sparkly and fun. John writes in his “From the Editor” section,

Websites, blogs, Facebook, Twitter, instant messaging, mobile connectivity…the world is indeed shrinking. We now have a wealth of communication channels to choose from. Print-one of the elder statesmen of communication-is facing a strong headwind in this brave new world. Digital Paint Magazine is a small step towards combining the format of a print magazine with the now ubiquitous stream of digital communication.

A major passion of mine is exploring human expression. Art is a unique quality that defines what it is to be human. We all express ourselves in some way. It may be as simple as the clothes we wear or the style of our hair. Some of us discover ways to express our inner feelings in word , song, and art. Digital Paint Magazine will offer a look at a variety of people that have found expression through the new expressive digital tools.

It is our hope that these featured examples of self-expression-as well as a variety of educational content-will serve to inspire our readers to join the expressive renaissance that we are now experiencing.

DPM is a work-in-progress. No doubt it will change as we learn from our readers, as well as ourselves. One of the great joys of life is that we are always learning, always growing, and always expressing ourselves. So sit back, enjoy the ride, and challenge yourselves to further explore your own inner expression.

Welcome to the Revolution!

John  Derry

Well-said John! We are pleased that the first issue is out and are looking forward to our readers, viewers and listeners to get involved. We want to serve up what is wanted and needed. Let us know if we are on the right track.

I have often wondered what some of my heroes from back in the day would have thought about the whole digital revolution. Would many of them have embraced the technology and utilized it for a whole new movement? If so which ones? There is no doubt that the mainstream would have scoffed and that an image using pixels instead of paint would have been banned from the high-end shows. The thought of a pixel entering the Louvre would have  buried the nearest hospital with heart patients. (still does)

That being said I was delighted to see a new digital spin from an old master. The Complete Rembrandt Lifesize is a new exhibition that opened last month in Boesingheliede, near Amsterdam, Netherlands.  Full sized digital reproductions of all known paintings (317 of them), 285 etchings and more than 100 drawings can be viewed in much like they left Rembrandts studio. How cool is that?

Through digital artistry we will have the ability to see the full painting where there was a sizeable piece of canvas missing,  the vibrancy diluted by time re-instated, and hidden details not viewable because of aging pigment now emerge into view.

The digital imaging of each of the 687 reprints was supervised by Professor Ernst van de Wetering. The photos  were made under strong light and digitally processed. The post processing made it possible to visualize details that would normally not be seen by the average museum visitor.

Whats really cool about this exhibition is the images are organized chronologically.  The exhibition brings together works from more than 100 museums and collections around the world. We can get a glimpse into Rembrandt’s mind. It follows his 45-year evolution from a young painter to possibly the most famous master of his day.

The Complete Rembrandt, Life Size exhibition will run through September 7th. A cursory check of cheap flights revealed 500-880 round trip.  Amsterdam anyone?

Original article by CCTV posted here.

Hey all!

Thought I would give a shout out and let ya all know we are sportin a new look at the buzz.  There is a bunch of work being done on the site. We have a new template up and the header will be complete with the new logo soon.  The other thing that will be happening is the pages will be changed and updated to make it easier to find the posts you are looking for.

Learning the marketing techniques to sell your art has never been easier.

If you aspire to write, let me know and we may find a spot for you on the team.

until next time,

Tim

The link here is to a review of a very cool digital paint app for IPOD touch or your IPhone.  I was first introduced to this when Jorge Columbo did the cover for New Yorker magazine last month.  I was in the process of jurying for an art show that was on the bubble of allowing a “Digital Artist” in the show.  I sent the youtube video with my juried pieces so they could see basically one process for applying digital paint.  This link is the original article in MAC World magazine I saw, it has a time lapse video of Jorge painting the cover . 

Here is another Iphone drawing video, this  from 26 year old Harpo from Okinawa.  Digital Paint Video

Very cool stuff-