Archive for the ‘Marketing’ Category
Twitter For Local Business Contacts
If you are an artist who sells internationally and regionally dont forget the local scene. Many artist tell me they dont sell much work locally. The whining goes on about how one is not appreciated locally like you are outside of your region. True, in many cases anyway. I would suggest though that there are [...]
Insider Marketing Secrets-Billy Mays
A few short weeks ago one of my modern day heroes passed. Billy Mays. Many would think it odd that Billy was a hero to me, a 49 year old artist and marketing geek. I love Billys story though, and I believe he was the best pitchman in the world during our time. Many readers [...]
Benefits Win Over Features…Again
Great Marketing is everywhere. This was sent to me from my parents. They know I am a marketing geek and are always on the lookout for cool copy or attention grabbing ads. This has got to be one of the best singles ads ever printed. It is reported to have been listed in the [...]
Social Media Sports Evians Babies on Skates
World wide brand Evian takes the internet by storm. Evians new ad campaign themed, “Live Young” has made no US TV Media buy to support the new ads. Interesting yes? Evian may be one of the first big corporations (big dumb comanies as Dan Kennedy calls them) to actually put a long term vested interest [...]
Feature’s and Benefits: Price not included
One of the most difficult areas for many business owners is how to price their products or services. Many times a prospect or client say, “Well I would buy it if it were in my price range.” That idea then sticks with a business owner and they are tempted to lower the price–just to sell [...]
