Benefits Win Over Features…Again
Great Marketing is everywhere. This was sent to me from my parents. They know I am a marketing geek and are always on the lookout for cool copy or attention grabbing ads. This has got to be one of the best singles ads ever printed. It is reported to have been listed in the [...]
July 10, 2009
• Tags: copywriting, features and benefits, Marketing • Posted in: Marketing • No Comments
Feature’s and Benefits: Price not included
One of the most difficult areas for many business owners is how to price their products or services. Many times a prospect or client say, “Well I would buy it if it were in my price range.” That idea then sticks with a business owner and they are tempted to lower the price–just to sell [...]
