Okay if you are really far behind and need to know what the deal is with blogging this may help. Again, the question why.  Why blog…..awww geez do I have to?  No not if you’re willing to slowly let your business slip away.  Many entrepreneurs have stepped up the the use of  webblogs or blogs.  It is a fresh way of delivering your business message in a personal voice.  It allows some transparency of you and encourages the relationship side of things to prosper. Here are some other reasons why blogging may be a good choice for you.

Blogging positions you as a leader.

If you blog regularly and consistently add value to your readers, you’ll begin to develop a readership that likes you.  They begin to trust your musings, thoughts and opinions. This is where you can build your platform for being the thought leader or expert in your specific field or market.

It is Easy to Showcase photo and image galleries.

You have opportunity to profile specific customers, your business location or special event images easily and quickly.  As a visual artist this is cool.  You can show off your latest piece with an image while you talk about it.

There are many ways to add content.

You can use a variety of different means to publish and support your message.  It can be text, audio, video a combination of all of those.

You can do it yourself…no webmaster involvement.

Most of us are time poor.  How about not having to waste time and money on a webmaster.  Many blog sites are template driven and free.  You can log-in from anywhere, write a new page and publish it.

Communicate with your clients and prospects easily.

Would it be beneficial to you to allow your prospects and customers to share their comments, feedback, ideas, and concerns with you? This is the whole, “If you want to know why John Smith buys what John Smith buys, you have to see the world through John Smiths eyes”, thing.  Here is another way to do that. You can accomplish this efficiently through feedback forms on your blogs. Don’t worry about bashing or comments not pertinent to the posts.  You can moderate all the content coming in.

And finally one of the most important reasons: Be “findable” on the search engines.

No doubt you already have figured this out.  If not, here is the scoop. One of the ways to begin driving traffic to your site is by blogging. Blogs attract search engines and blog directories through some built-in notification features.  It helps considerably if you blog frequently. Daily is best. Yea right.  Ok a few times a week then is better than once a month.  I am definitely NOT an SEO expert.  How to be found is one of the hottest topics around. I do know that your blog can be a key component in the whole piece.  I have some articles and tutorials coming that can tell you a few ways to submit your blog posts and articles for a higher search engine rating. But for now, if you don’t have a blog get one.  If you have one, use it to communicate.